TORONTO, June 21, 2021 – Canadian rockers The Tragically Hip kicked off summer by releasing a new album and have now announced their own beer to go along with it. The band’s first album released since the death of lead singer Gord Downie in 2017, the album consists of six previously unreleased tracks connected to the recording sessions for their 1991 album Road Apples. The album surprised and delighted Canadians on the May 24 long weekend.
Now they have announced their first and only beer, Lake Fever Lager, brewed in partnership with Big Rock Brewery. The premium Lager – is described by the brewer as a “clean, uncomplicated, with a golden colour and a very approachable hop profile”. You can grab preorders at bigrockbeer.com and at select retailers across Canada as a 12-pack starting this week.
“This was a true collaboration in every sense as we worked together through several recipes to ensure the head, the colour, and the taste profile were exactly what the band was looking for,” said Wayne Arsenault, CEO of Big Rock Brewery.
“We’ve harboured the ambition to release our own beer for a long time but could never find the right partner. Until now. We’re proud to announce the arrival of Lake Fever Lager. Big thanks to the great folks at Canadian owned and independent Big Rock Brewery, they’ve been amazing to work with. Over the last six months they have helped us develop a cleansing, thirst quenching lagered ale that is long on taste but still refreshing and crushable; perfect for those occasions when one or two is just not enough. We hope you’ll join us in raising a glass of Lake Fever Lager on the dock or patio, or wherever you find yourself this summer, and enjoy the company of friends and family. We all deserve it. Please consume responsibly and stay safe, always.”