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Canadian Toy Company Spin Master Renews Warner Bros. DC Super Heroes Contract

Renewal builds on the international success of Spin Master's line up of DC action figures, playsets, roleplay and vehicles

TORONTO, ON – Spin Master announced today that it has renewed its global licensing agreement with Warner Bros. Consumer Products and DC for the iconic Batman franchise and other DC Super Heroes. Spin Master first joined forces with Warner Bros. in 2018. They are the toy licensee for DC in the action figure, playset, roleplay and vehicle categories.

Sam Bushy, SVP of Warner Bros, said the company is excited to continue the partnership with Spin Master. The partnership will bring the characters and stories to life through inspired toy collections.

Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®.

Spin Master extends relationship with Warner Bros. to 2026

“It’s been an honour to work with Warner Bros. Consumer Products on this heroic and innovative line of action figures, vehicles and playsets, bringing the adventures and stories of Batman, DC Super Heroes and Super-Villains into fans’ homes around the world. The timing of this renewal is perfect as we head into a blockbuster year for DC, with it’s incredible slate of feature films hitting the big screen in 2022 coinciding with custom toy collections for each. Our innovative approach to toy design combined with our meticulous attention to detail has helped to achieve record-setting sales for Spin Master’s DC toy line.”

 Chris Beardall, Spin Master’s President, Toys and Chief Commercial Officer
Spin Master’s Latest Spring 2022 Toy Collection – The Batman Wingsuit Batman 12 Inch Figure

Warner Bros. Pictures’ “The Batman” opens in theatres March 4, 2022. Spin Master’s “The Batman” toy line-up is available at major toy retailers now. 

Spin Master Forecasts Fun For 2022 with Toys and Activities that Inspire Creators

Spin Master’s most recent announcement of the 2022 portfolio hopes to deliver innovation with new intellectual property and IP expansions. These will be found within popular evergreen brands and a show-stopping cast of licensed characters and experiences.

Spin Master Forecasts Fun For 2022 with Toys and Activities that Inspire Creators, Fuel Fandoms and Promote Inclusive Play

Spin Master Next Gen Creator

Express yourself and tap into your inner artist and DIY expert with these toys and activities that will mesmerize, customize and surprise.

  • Kinetic Sand® Swirl N’ Surprise™: Swirl sand to magically create beautiful sand art with the Swirl N’ Surprise playset. The most hands-on approach to Kinetic Sand art play, this playset lets kids flow, swirl and stack sand with new tools and a total of two pounds of sand in red, purple, green and yellow.
  • Cool Maker™ Stitch N Style Fashion Studio™: Rock the runway with chic creations and accessories. This all-in-one fashion studio makes sewing easy and automatic with innovative thread technology and sewing sensors, safe for budding fashion enthusiasts.
  • Cool Maker™ Go Glam Nail Surprise™: Peel to reveal over 40 press-on nails with unique features like water reveal, scented, glow-in-the-dark, 3D statement nails, plus other surprises like holographic nail stickers, and kid-safe nail polish.
  • GUND® Magic Draw and Glow Panda™: Spark imagination with this 11-inch plush panda that features a special, soft, glow-in-the-dark fabric.

Spin Master Dopamine Delights

Ignite the senses of smell, sight and touch with these playful pleasures.

  • Whiffies™: Introducing Whiffies, deliciously scented collectible animal toys with fluffy plush tails that smell like your favorite ice cream flavors.
  • Rubik’s® Phantom™: Adding a new challenge to the classic 3×3 the Rubik’s Phantom features thermochromic technology to temporarily reveal the tile color with touch.
  • Glow-in-the-Dark and Shimmer Feature Orbeez™: The one and only Orbeez just got even wackier with two new feature packs: sparkling Shimmer Orbeez and illuminating Glow-In-The-Dark Orbeez.
  • SwimWays® Dry Float™: Float above the rest with SwimWays’ new above-water Dry Float. Sit upright in the Socializer, lie back in the Lounger, or relax under a removable canopy in the Shadester, all while staying completely dry.

Spin Master Going Play-ces

Ready, set and go play-ces with these jet-setting, road-tripping, adventure-seeking campers, trains and Batmobiles.

  • Hatchimals CollEGGtibles® Rainbow-cation Camper™: Go on Hatch-tastic family adventures with the all-new Rainbow Road Camper. This adorable camper van transforms from vehicle to playset with a magical hatching experience.
  • Wizarding World™ Magical Minis Hogwarts Express Train Set™: All aboard the Hogwarts Express. Join the exclusive Harry Potter, Hedwig, Hermione Granger and Crookshanks figures as they ride the Hogwarts Express Train Set to Hogwarts Castle.
  • The Batman® Turbo Boost Batmobile RC™: Wheelie into action with this The Batman movie themed Batmobile. Activate the wheelie with a push of a button and watch this high-performance RC hit turbo speeds.
  • PAW Patrol® Big Rig Pups Highway HQ™: Every mission starts at the all-new Big Rig Pups Highway Rescue HQ.
  • Monster Jam® Monster Garage™: The ultimate mega sized Monster Garage playset has space to display and store up to 20 Monster Jam 1:64 trucks.

Spin Master Playsponsible™

We’re fostering inclusiveness and diversity through play with games and activities designed to make all kids feel represented.

  • Truly You! Character Creator™: Design and create characters that are as diverse as the communities we live in. Choose your fashion plates (a head, top and bottom), trace the outline and color them in. There are six unique characters including a Paralympian, Indigenous fashion designer and non-binary healthcare worker.
  • Sago Mini® School ™: The newest topic added to the curiosity-led learning app for 3–5-year-olds is all about self-discovery. In About Me, children start in Character Creator, creating their own image.
  • Toca Life World™: Diversity and inclusion is the norm for Toca Boca. With gender neutral characters of all ages and characters with mobility aids, hearing devices, prostheses, a multitude of hair types and textures and skin tones, Toca Life World is a mega-app that connects all Toca Life apps into one.

Fueling Fandom
Bring your inner child out to play with toys and accessories that keep those “big” kids young at heart, including fan favorite characters, superheroes, wizards, witches and more.

  • Sanrio’s® Hello Kitty and Friends™ Loves Purse Pets™ Collection: The beloved characters from Hello Kitty and Friends come to life as Purse Pets. Each purse features designer details including fleece ears, embroidery, and a printed nylon strap with white metallic hardware.
  • Batman® 4-inch Action Figures; Recreate epic crime fighting scenes with new superhero and supervillain figures.
  • Wizarding World® Magical Minis Diagon Alley Playset™: Explore the Magical Minis Diagon Alley Playset. Take Hermione Granger to Weasleys’ Wizard Wheezes and discover the light-up Love Potion display. Next head over to Eeylop’s Owl Emporium to check out adorable owls and then enjoy a treat at Florean Fortesque’s Ice Cream Parlour.
  • Gabby’s Dollhouse™ Cook with Cakey Role Play Kitchen™: Practice cooking skills with this adorable child-size play kitchen that looks just like the kitchen on the hit series from DreamWorks Animation, now streaming on Netflix.

Canadian Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital games presence anchored by the Toca Boca® and Sago Mini® brands. With more than 2,000 employees in offices globally, Spin Master distributes products in more than 100 countries. 


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