customer loyalty

The 2023 EY Open Banking Study reveals that Canadians are increasingly willing to share data with financial service providers, emphasizing the importance of a consumer-centred approach. Security, evolving data preferences, and opportunities in non-financial business services are explored.

Canadian Business

Canadians Three Times More Willing to Share Data with Financial Service Providers Compared to 2020, Study Finds

EY Study Uncovers Changing Data Sharing Preferences and Untapped Opportunities in Open Banking

May 24, 2023