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From XR to AI: Ross Video Sets the Bar High at IBC 2023

Ross Video, a Canadian trailblazer in the video production domain, has garnered global acclaim with its innovative solutions, earning the trust of powerhouse brands like Disney, Sky, and Red Bull Media. Their extensive technological suite serves diverse sectors, from broadcast news and sports events to concerts and corporate showcases. With a robust team of 1,500 specialists scattered across the globe, Ross Video is reshaping the landscape of immersive video experiences.

This year’s IBC 2023 promises a fresh perspective from Ross Video. Stationed at booth 9.A05 in Hall 9, the video magnate is poised to unveil a rich tapestry of avant-garde solutions that promise to redefine the boundaries of video technology and engagement.

Embracing the theme, “From idea to audience, let’s make it real,” Ross Video sets the stage at IBC2023 to illuminate the vast creative horizons opened by its offerings. Their revamped, solutions-focused booth in Hall 9 underscores their commitment to delivering holistic workflows tailored for diverse video production ecosystems.

Visitors are in for an immersive treat. They will witness firsthand the cutting-edge strides Ross Video has made in realms like Extended Reality (XR), LED Production, and Automated Production, to name a few. Ross’s in-house production maestros stand ready to offer insights, ensuring every attendee leaves with the inspiration and knowledge to elevate their next venture.

Immersive XR & Integrated LED Displays

At the forefront of their exhibit, Ross Video is shining the spotlight on extended reality (XR). Attendees can expect an immersive journey through Ross Video’s XR ecosystem, boasting LED displays, camera tracking, robotic cameras, and cutting-edge rendering software. Live demonstrations will present the versatility of XR in studio settings, emphasizing its cost-efficiency, swift pre-production processes, and unmatched quality. Additionally, on display will be Voyager 5.2, which harnesses the Unreal Game Engine to render virtual environments in breathtaking detail.

Harnessing AI for the Newsroom

Ross Video is leveraging artificial intelligence to redefine newsroom workflows. By integrating AI capabilities like ChatGPT with its newsroom ideation software, Inception, and the all-new Media Asset Management platform, Streamline Pro, Ross aims to streamline the news creation process. The highlight being Streamline Pro’s ability to seamlessly coordinate content creation across teams and automate the final touches, ensuring that it’s broadcast-ready.

“We’ll have a large stand with a lot to see. We look forward to customers bringing their production challenges and ideas to Ross at IBC this year. Our production experts and solution architects will be available to sit down over a coffee, help assess your production goals, and provide options toward making them a reality. As we say: “From idea to audience, let’s make it real.”

Jeff Moore, Executive Vice President & Chief Marketing Officer of Ross Video

Carbonite Ultra 60: Touching Excellence

One of the show’s anticipated highlights is the award-winning Carbonite Ultra 60 production switcher, accompanied by the latest TouchDrive control surfaces – the TD3 and TD4 panels. Designed for high-demand production environments, attendees have the unique opportunity to experience the power of Carbonite Ultra 60, which impressively supports up to 60×25 in HD or UHD.

Hyperconverged Infrastructure: The Future is Compact

With the industry leaning towards sustainable and efficient solutions, Ross Video presents its Ultrix Hyperconverged platform. From modular I/O cards to new streaming licenses, the emphasis is clear: compactness, efficiency, and ground-breaking technological integration.

Camera Robotics: Evolution in Motion

The latest innovations from the Ross Robotics portfolio will also be on display. With high-speed Spidercam models and the latest in cable tracking technology, Ross Video is pushing the boundaries of robotic camera systems.

Quorum: Seamless Live Broadcasting for Meetings

A nod to the increasing demand for broadcast-quality content from meetings in the corporate and government sectors, Quorum is Ross Video’s answer. This solution promises an intuitive interface, quick setup, and high-quality output.

Ross Production Cloud: The Sky is the Limit

With the industry steadily moving towards cloud-based solutions, the Ross Production Cloud on Amazon Web Services (AWS) is all set to be a game-changer. It offers users the flexibility and scalability of cloud technology while maintaining the quality and performance Ross Video is known for.

Connect, Experience, and Discover IBC 2023

IBC attendees are heartily invited to booth 9.A05 in Hall 9 for a chance to engage with Ross Video’s experts, immerse in live product demonstrations, and gain insights into the future of video production.

For a personalized rendezvous with the Ross Video team or more details about their presence at IBC 2023, visit Ross Video at IBC 2023.


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