Burlington, Ontario – As the broadcast, media and entertainment industries prepare for largest tech event of the year a number of Canadian innovators will be on display at this year’s show in Las Vegas. The 2022 NAB Show will run April 23–27 at the Las Vegas Convention Center.
Evertz, a Canadian leader in broadcast software and hardware, will be highlighting new interactive graphic solutions to help live sports, live events, and broadcast customers deliver unique experiences and personalized features to millions of users across multiple platforms. Evertz will showcase Ease Live, a Software-as-a-Service (SaaS) based interactive graphics platform as part of its Direct-To-Consumer (DTC) solutions.
The company will demonstrate how content providers are using edge-rendered graphics to engage audiences and create new revenue streams by adding interactive experiences to existing Over-The-Top (OTT) services and Apps. Used by sports leagues, broadcasters and content providers around the world, the Ease Live platform creates, builds and distributes overlays to end users on connected devices in real time.
Ease Live drives engagement and monetization opportunities by the gamification of the viewer and fan experience. Ease Live overlays graphical content onto live streams, which allows the viewer to interact with in-game live statistics, watch parties, polls and trivia, and sponsored betting and wagers without having to leave the event. With interactive graphics, content and rights owners can customize the user experience to increase both the level of user engagement and the length of time of engagement. This will provide revenue and ad opportunities that may not have previously been available.
In addition to the existing support for mobile and web-based touch devices, Ease Live will be launching at NAB new interactive experiences developed for Connected TV devices that allow the viewer to engage with content using their television’s remote control device
Ease Live’s CEO, Kjetil Horneland, said they will be showcasing how Evertz is engaging with the interactive fan using three modes – stats, watch and play. “Ease Live makes it easy for content providers to quickly launch additional layers of ‘value added content’ that can help offset costs. Everything is published through the cloud, which reduces the need for app level changes and shortens time to market for new innovative features.”
At NAB, Evertz is set to highlight the engagement and monetization potential of Ease Live’s interactive graphics platform, which delivers personalized polls, trivia, and sponsored betting within Apps and live streams.
NAB has announced that more than 900 companies, including about 160 first-time exhibitors, will be debuting new products and offering first looks at trailblazing technologies through interactive exhibits and live demonstrations.