NAB brings together a collection of highly skilled media, entertainment and gaming experts looking to push the limits of technology in Media & Entertainment. Entertainment executives from around the world will descend on Las Vegas this month to accelerate change and help them achieve their visions in an ever-evolving industry.
The NAB Show attendees will navigate a convention floor featuring some of the world’s leading brands and companies, as well as first-time exhibitors and innovation zones showcasing the most cutting-edge advancements changing the broadcast, media and entertainment industries. The 2022 NAB Show will run April 23–27 at the Las Vegas Convention Center (LVCC).
NAB has announced that more than 900 companies
NAB has announced that more than 900 companies, including about 160 first-time exhibitors, will be debuting new products and offering first looks at trailblazing technologies through interactive exhibits and live demonstrations. Exhibitors will occupy distinct destinations throughout the LVCC’s North, Central and newly built West Hall focused on four main verticals associated with the content lifecycle. These destinations and some participating companies are:
- Create (North Hall): Blackmagic Design, Adobe Systems, Chyron, Ross Video, Wheatstone Corporation
- Create (Central Hall): Sony Electronics, Grass Valley, Canon, ARRI, Riedel Communications, FOR-A, Comrex
- Connect (West Hall): Verizon, AT&T, Bitcentral, Sencore, Xperi, RCS, Stream VX
- Capitalize (North Hall): Dell, Evertz, WideOrbit, ENCO Systems
- Intelligent Content (West Hall): Microsoft, Amazon Web Services, MediaKind, Veritone
Other NAB Show floor destinations focus on specific themes and technologies and include:
- The ARRI and Fuse Virtual Production Stage includes live demonstrations for a compelling experience in how to take advantage of creative possibilities while optimizing workflows with cost efficiency.
- The ATSC 3.0 Pavilion will showcase deployments, consumer products and services, and the opportunity for broadcasters as ATSC 3.0 continues its expansion across the U.S. and the world.
- Connected Media|IP showcase is designed to provide solutions to creating a focused and engaged audiences through IPTV, OTT, mobile, social and the cloud.
- Future of Delivery is a new destination including an on-floor theater featuring content from industry visionaries looking at topics such as 5G, mobile video, streaming, satelliteIP, LEO satellite and any other technology impacting the future of distribution and delivery in the media broadcast space.
- Futures Park is dedicated to presentation of today’s edge-of-the-art media technologies from research and development facilities around the world. The PILOT booth will showcase an Android Automotive Broadcast Radio Interface as well as ATSC 3.0 technologies including broadcast applications running on commercially available NextGen TV sets.
- The IP Showcase is designed to guide industry professionals on the advantages of switching to IP, how to implement new infrastructure and make the shift as securely as possible.
- NextGen Now is a new attraction on the showcasing broadcast equipment from multiple manufacturers to help broadcasters understand the challenges and opportunities in implementing the ATSC 3.0 in local markets.
- The Streaming Experience is the largest showcase of its kind with demos of more than 50 streaming video platforms and devices. From smart TVs and streaming boxes to game consoles, attendees can test OTT services side-by-side and get their questions answered.
NAB Show will also feature new experiential zones in every exhibit hall – starting and check-in points where attendees can gain valuable insight into broader industry trends. Designed around themes of inspiration, innovation and implementation, Experiential Zones will offer a variety of activities, from free learning sessions to hands-on demos to unique networking opportunities, to prepare attendees before they dive into various exhibits on the show floor.
Startup companies, PILOT Innovation Challenge winners and NAB Show partners participating within the Experiential Zones are:
- Create: Yella Umbrella, Advanced Image Robotics, iRomaScents, Northeastern University, Spalk
- Connect: Vivoh, BEAM Dynamics, Townsquare Media, Michigan Radio
- Capitalize: tallio.io, CatapultX
- Intelligent Content: Gyrus AI
Guided tours of the show floor will also be offered to NAB members. In addition, CIM Tours will offer a series of industry tours led by industry experts. These curated tours will explore dedicated topics relevant for attendees ranging from business executives to live content creators to engineers and IT professionals.
NAB Show Takes Content Creators Behind the Scenes of Hit Film, Television Productions
On Sunday, April 24, the session “Creative Camera Conversations: Nightmare Alley” will feature camera operators Gilles Corbeil and Doug Lavender discussing the challenges and creative solutions in making the Academy Award-nominated film. During the session, produced in partnership with Createasphere and Society of Camera Operators, Corbeil and Lavender will discuss working with filmmaker Guillermo del Toro and the unique artistic collaboration that is created on his sets.
Also on Sunday, the session “Merging Reality With Fantasy: Virtual Production & Visual Effects on HBO Max’s ‘Our Flag Means Death’” will feature a discussion on how to use modern production tools in new ways to fit any budget level. Produced in partnership with BlackMagic Design, Stargate Studios CEO and founder Sam Nicholson and visual effects supervisor Dave Van Dyke will talk about using modern virtual tools and massive, high-resolution imagery to create the most compelling story possible.
Produced in partnership with American Cinema Editors (ACE), “Good Is No Fun at All: The Making of ‘The Bad Guys’” on April 25 will take attendees on a deep dive into the just-released animated feature “The Bad Guys.” The Hollywood Reporter’s Carolyn Giardina will discuss with director Pierre Perifel and editor John Venzon the creative decisions behind their adaptation of the New York Times best-selling book series.
On April 25, “Remote Collaboration: The Making of Everything Everywhere All At Once” will explore how the creative minds behind the sci-fi action adventure overcame the challenges of the pandemic, lockdown and a far-flung roster of filmmaking talent. Director Daniel Kwan and editor Paul Rodgers will sit down with Meagan Keane, principal product marketing manager at Adobe Pro Video, to discuss how they created the film through cloud-based collaboration and shared technology.
The Tuesday session “Out of This World: Virtual Production on Roninfilm’s ‘Gods of Mars’” will feature a discussion between the creative team behind the sci-fi epic about utilizing cutting edge real-time virtual production techniques. Academy Award-winning DP/VFX supervisor David Stump, director/producer Peter Hyoguchi, virtual production producer Joan Bevan Webb, lead Unreal tech Charles Jones and editor Robert Dias will discuss building a world in the Unreal Engine, pre-viz, live-action Smart Stage lensing, work-flow and more.