CIBC today announced a collaboration with Willful, an online platform for will creation, reflecting the growing demand for digital solutions for estate planning.
Research from CIBC shows that cost and convenience are important factors for many Canadians who have yet to create a will. More than half of Canadians have no legal will, and among these Canadians, more than half believe online will creation would be a convenient option.
“Canadians want simple online financial solutions to help them manage their finances today and plan for the future, and working with Willful enables our clients to have the peace-of-mind that comes with having a will and plan for their estate,” says. With this new collaboration, we’re encouraging clients to have important conversations and get these vital documents in place, leveraging the convenience of digital to make it as easy as possible.”
David Attard, Senior Vice-President, Digital Banking and Enablement, Personal and Business Banking, CIBC
With cost and convenience top of mind for so many, the CIBC collaboration with Willful provides online banking clients who have non-complex will requirements with a simple and convenient way to create a will starting at $79 (20% off regular price), in as little as 20 minutes, via Willful’s platform. Clients can also create power of attorney documents in case of emergency, compile a list of their assets, and record their funeral and burial wishes. Clients are entitled to make free updates as their life changes. Willful is currently available in Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Québec and Saskatchewan.
“We spend our lives trying to grow our wealth, but we don’t always plan for how our assets should pass on to our loved ones. While many people put it off, will and estate planning often provide peace of mind. Getting these important end of life financial decisions out of the way can dramatically ease the burden on loved ones.”
Erin Bury, Founder and CEO, Willful
The collaboration with Willful is the latest development in CIBC’s efforts to connect clients with online tools that make banking and financial planning easy. CIBC recently received the highest ranking in overall customer satisfaction for online banking among Canada’s Big Five banks according to the J.D. Power 2022 Canada Online Banking Satisfaction Study.
Other recent digital initiatives from CIBC include:
- CIBC’s new Interac e-Transfer® feature that allows clients to set up recurring or future-dated Interac e-Transfer payments;
- CIBC’s AI-based Virtual Assistant, which can help clients perform banking transactions and answer questions about everyday banking;
- CIBC’s Digital ID Verification, which offers fast, easy and secure onboarding for new CIBC clients through the CIBC website or mobile banking app; and,
- CIBC’s instant digital card replacement, available to most clients holding a CIBC personal or business credit cards which in the event their card is lost or stolen, allows clients to get immediate access to a replacement card which can be used with Apple Pay or Google Pay.
More about the offer can be found in the CIBC Mobile Banking app or after signing in at CIBC.com.
