Circle K and Couche-Tard announce an unprecedented global partnership with Pokémon Go creator Niantic, Inc.

Share on facebook
Share on twitter
Share on linkedin

Nov. 18, 2021 – Pokémon GO has been downloaded more than one billion times and is used by players in 150 countries and territories. In a move that is certain to delight millions of Pokémon Trainers around the world, Circle K today announced an unprecedented global partnership with Niantic, Inc. which will bring Circle K stores to life in the augmented reality mobile game Pokémon GO and see more than 9,000 of its locations worldwide transform into PokéStops and Gyms.

Most recently off the heels of the AWE (Augmented World Conference) Niantic has been making news when the Pokémon Go developer announced it is releasing a platform for building what it calls “real-world metaverse” apps. Called Lightship, the platform is “built around the parts necessary to stitch together the digital and the real world,” CEO John Hanke told the audience of Metaverse developers.

The Pokémon GO partnership connects players and Circle K customers alike to in-store experiences and special in-game rewards and offers they won’t find anywhere else. The experience and offers will also be available at the company’s Couche-Tard branded stores in Quebec, Canada who own Circle K and continue to be one of the largest multinational convenience store operators in the world with over 15,000 stores.

Early in 2022, Circle K aims to delight Trainers across the globe by hosting the first of four Legendary Raid events at participating locations in-game to engage Pokémon GO Trainers, Circle K customers and mobile game enthusiasts.

“As a loyal Pokémon GO player for many years, I am personally thrilled with this new global partnership. I am equally thrilled to bring Pokémon GO to life with millions of our customers across our more than 9,000 stores worldwide.”

Kevin Lewis, chief marketing officer at Alimentation Couche-Tard/Circle K

Share:

Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
More of What's Happening

Read Next

TARGET: YOUR INBOX

SIGN UP & Don'T MISS A DROP